Le 1620 is a private aesthetic clinic designed by Dr. Gilardino and his wife, providing tailored treatments for each individual.  Located on a private and discreet street downtown Montreal, the clinic has many amenities such as consultation offices, treatment rooms, a recovery facility and a surgical suite. Le 1620 is Dr. Gilardino’s unique vision of aesthetic surgery. 

With a goal of highlighting this one of a kind experience, Ms. Sorel shaped a strategy to strengthen the luxurious feel of the clinic online. From designing timelines to content management to copywriting, she increased follower counts and engagement in a matter of months. Her goal: to familiarize customers with the services and values of the clinic before setting foot in their business.