SB Projex is an engineering consulting firm specializing in infrastructure, transport (train), energy and mining. They optimize their client’s projects by reviewing future operations, phase transitions as well as delivering a specialized workforce for certain tasks. Their expertise includes project management, commissioning, construction management and contract management.

Ms. Sorel realized she needed to build this company’s brand from the ground up, which meant logo creation, a branding guideline document, a website, a dedicated email address for each employee, business cards, a one-page business introduction for potential clients, as well as helping the company’s CEO overall LinkedIn presence. Over the course of several months, Ms. Sorel shaped the look, online and offline marketing presence of this company starting from zero. She delivered a user friendly website within the company’s budget, on-brand and unique business cards as well as copywrote the CEO’s LinkedIn CV at an executive level.