Mandate
Wheesearch Beauty is a platform that merges beauty vloggers, personalized product info, responsible shopping and a community that celebrates universal beauty. Their goal is to stop unwanted makeup products ending up in landfills and harming the environment. Additionally, Wheesearch Beauty stops the wasting – of time, money and the environment – by using crowdsourced “Wheepinions” to deliver personalized, specific makeup recommendations.
Starting as the first beauty influencer producing content for the platform, Ms. Sorel was initially recruited to create personalized review videos to produce content for the platform. Over the course of two and half years, her role expanded within the company and she became a production content manager, built a team of vloggers and video editors from all over the United States that produced content on a bi-weekly basis, and conceptualized a strategy to boost videos in the Youtube algorithm to maximize view counts and user engagement.